When Indique started becoming popular for its high quality remy hair, the incumbent human hair brands took notice and renamed their human hair (fallen hair) brands as Remy hair. Due to there being no regulations in the industry, the human hair brands could call their hair anything they wanted without any repercussions; it’s like selling cheap cotton but branding it as premium pashmina. The cost of human hair was 50% less than Remy hair, but the human hair companies were selling at the same price as Indique’s remy hair. Understanding this, Indique created a new name for the product, Virgin hair. Virgin hair was a new product in the market because stylists were only familiar with weave hair made from the standard human hair that could not be washed continuously, dyed, bleached, curled, straightened or anything else you can do to your own hair. End users, stylists and salon owners had to be educated on Indique’s virgin hair and it’s versatility, durability and of course price. The premium virgin hair that Indique offers is sourced from the temples of India and so the cost is determined by the Temple auction price. Whereas, fallen or non remy hair is determined by supply and demand; it can be collected and sold or not collected and sold based on the factories in China’s demand. Indique developed the term virgin hair extensions in 2007 with the launch of its retail brand and this became and is the gold standard in the hair extension industry. Fast forward to 2018 and the rise of Aliexpress and chinese online retailers who now sell their fallen or non remy hair as Virgin hair without any regulations. Concurrently the rise of many other virgin hair companies in USA - who purchased their hair from chinese suppliers selling them what they believed to be remy virgin hair - had to fight against these discount priced Chinese online hair brand selling virgin hair at 50% of the price of American brands. A few of the American brands decided to coin the term Raw hair to try and differentiate themselves from the Chinese vendors. They could not beat them on price and the quality was the same - the American brands were buying from the Chinese - so they had to come up with another marketing tactic to try and separate themselves.