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Wholesale vs. Private Label: Which is Right for Your Brand?

Tasha Nelly| Jul 20, 2025 | 4 mins read

Wholesale or a private label is a question you must answer before you embark on your journey towards starting a hair extension business. In this blog, we answer all your questions to reveal which model is right for your brand and how to choose from two equally profitable options. Moreover, explore how partnering with Indique's Private Label Program should be your next step to success.

The demand for high-quality, premium hair extensions is increasing, and with that, the influx of new entrepreneurs into the beauty market is also growing rapidly. Entrepreneurs with big visions and dreams, as well as those with goals of launching hair brand or expanding their salon offerings, are on the rise.

However, one question perplexes them: should they go wholesale or launch as their private label? This key decision must be made before you start to ensure streamlined operations that align with your goals.

At Indique’s Private Label Program, we support you, empowering your choices to help your business thrive. Hence, in this blog, discover the pros and cons of each model and which one you should choose for maximum profits.

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What Is Wholesale?

Wholesale involves purchasing and selling products in bulk to avail a discounted rate. Buying from a trusted partner allows you to sell directly to your customers at a profitable markup.

Key Features

Products are sold under the supplier's brand name.
Lower customization is left to you.
Lower costs to start up and quicker to enter the market.

Pros of Wholesale

Lower Investment: Packaging, branding, sourcing, and product development are already complete, so you can focus solely on buying in bulk and selling.
Speed to Market: The hair extensions and products are ready to sell, allowing you to launch them into the market more quickly.
Brand Association: Since you are sourcing and selling products from a respected brand, you can build customer trust by disclosing your source, especially if you are new to the market.
Reduced Risk: Wholesale offers lower costs, quicker launches, and overall lower financial and operational risk, providing you with increased security.

Who Should Choose Wholesale?

Wholesale buying of hair extensions is ideal for:

Salon owners who want to retail good-quality hair extensions and roducts
New beauty entrepreneurs testing the market
Stylists building a side hustle or passive income stream
Businesses that want to start small and scale gradually

What Is a Private Label?

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A private label involves selling high-quality products and hair extensions under your brand name, using a supplier's product with custom packaging and labeling.

Indique’s Private Label Program offers virgin hair extensions that give you the opportunity for full customization, so your product feels and performs like it's top-of-the-line.

Key Features

Custom branding that you can customize
A chance to build brand equity and repute
Products that look exclusive and tailored to your business

Pros of Private Label

Full Brand Control: The world is your oyster, and you can decide how your brand is presented to the world. Customizing your logo to best represent your brand allows you complete control.
Higher Profit Margins: Your customers are paying for a premium-branded hair product, and therefore, your profit margins are larger. Customers pay more for branded products, giving you more room for pricing strategy.
Stronger Brand Loyalty: If your product line is customized, then your brand identity is unique. You can stand out from the crowd and competitors to build long-term trust and establish yourself in the market.
Business Scalability: Success in the private label sphere enables you to grow your business, making it more exclusive and eventually licensable.

Who Should Choose a Private Label?

A private label hair extension program is ideal for:

Entrepreneurs focused on building a distinct hair brand
E-commerce businesses with branding and marketing resources
Salons wanting to offer exclusive in-house products

Model showcasing hair extensions with promotional text.

Indique Blogs

Private Label Hair Extensions: Why Now’s The Time To Invest

Choosing the Right Model for Your Business

You should go for wholesale:

Are new to the industry
Want to keep costs low
Don’t have a strong brand identity yet
Want to test your market before committing fully
Prefer simplicity and speed

You should go for private label

Have a clear brand vision
Want your name on the product
Have marketing and design resources
Are focused on long-term growth
Want to build a premium brand with exclusivity

Why Partner with Indique’s Private Label Program?

Regardless of which model you choose, the one thing that should be considered is quality. At Indique, years of work have gone into perfecting the art of creating premium-quality, ethically sourced, virgin human hair extensions.

Trusted by numerous stylists, celebrities and retailers worldwide, Indique offers:

100% Virgin Remy human hair
Trusted quality assurance
Fast fulfillment and professional support
A variety of textures and lengths for every customer
Custom branding support with our Private Label Program

Choosing Indique’s Private Label Program ensures that you are not just buying hair, but you’re partnering with a brand that wants to support your long-term success and understands your business goals.

Conclusion

Starting a hair business is an exciting journey filled with endless potential. Choosing the right model will shape your brand’s identity, margins, and growth path.

If you’re looking for low-risk, high-quality products to start selling immediately, wholesale is a great entry point. But if your goal is to create a signature brand that commands attention and loyalty, a private label is your best bet.

Either way, Indique has you covered.