Describe when the idea of designing a collection of hair mist came to you? What was the ah-ha moment?
I grew up loving fragrance. The women in my family taught us about the importance of wearing fine fragrances, how to choose and why, and types of fragrances (ex: Parfum, Eau de parfum, eau de toilette, Eau Fraiche, etc.). I have always wanted to have my own collection. When I was planning to relaunch ESU in 2019, I realized to stand out in a sea of fragrances, it was wise to pick a lane that wasn't oversaturated. Hair mist or hair perfume was the perfect fit. There were only 65 brands of Hair Mist when I came into the market. Our difference is we combine fine fragrance with hair care benefits (Keratin and Cashmilan) for all hair types. My Hair Mist collection has the highest fragrance oil percentage on the market. Being the first black woman to have a hair mist and create a fragrance in Grasse, FR, the historic birthplace of perfume, is huge, and I don't take this lightly.