Name: Grisel Paula
Occupation: Plus Model & Fashion Designer
Years in the Industry: 7 years
Q: Who are Rebdolls? How did you develop this name for your brand?
Rebdolls are women that want to be expressive or break out of what is considered “the norm”. Our Dolls, as we refer to them, are proud of who they are and unapologetic about it.
To be honest, I had a love/hate relationship with the name in the beginning. I had to constantly repeat it to myself because it didn’t “pop”, it didn’t have the “ring” to it that I thought I was looking for. However, after really listening to the power of the name and thinking about what I ultimately wanted for the company, I instantly fell in love with it.
Q: What steps did you take in order to pursue your designer dreams?
I just did it! I’ve been in the plus fashion industry for about 7 years, so I had a chance to see and learn a lot. Once I made up my mind that I wanted to expand into apparel, it was just a matter of how to begin. We started expanding Rebdolls, slowly -- first with sweatshirts and hoodies, then dresses and so on and so on. We took our time and felt it out before just jumping into it. At the time, it was new and very different for us, so we wanted to be sure we had one thing perfected before advancing to the next.
Q: Perfect fit, catchy slogans, and great attitude seems to be your design aesthetic, how did this come about?
Those are things that I can relate to and over time, I found that our Dolls could as well. As we started to transition more into Rebolls, I felt it was important that our customers felt like the brand spoke to them and they could express their individuality. We truly live by our “Unapologetic” slogan, because that’s just what we are. We do not apologize for what we enjoy, what we look like, or things we say. Not to be confused with being “misfits”, we are women who are empowered to be our true selves.